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Anyone planning or using an event app faces the challenge of providing clear, up-to-date and centralised information. This is because content at events is often distributed across many channels: Emails, PDFs, websites or printouts compete for attention – which quickly leads to confusion, duplicate queries and missed programme items.
The solution is an event app as a central information platform. It bundles all event information – from programme items and documents to site plans – in one place, up-to-date and available in real time. This creates an overview instead of information chaos, communication instead of searching.
In this article, we show which features turn an event app into a digital information hub – and how organisers and participants alike can benefit from it.
1. convey content in a targeted manner – provide information digitally
Whether it’s a daily schedule, safety information or general event information: A good event app makes it possible to provide central content in a structured, permanent and up-to-date manner – digitally, clearly organised and accessible at any time.
News: Up-to-date information directly in the event app
An effective event depends on smooth communication. News can be used to disseminate key information quickly and in a targeted manner – be it programme changes, current information or spontaneous announcements. In contrast to emails, news posts reach all users directly in the app and remain visible until they have been read. For event organisers, this means no gaps in information, fewer queries and more control over communication.
Pages: Clever organisation of permanent information
Not all information is fleeting – a lot of content should be permanently available and easy to find. Pages offer the perfect framework for this: clearly structured pages on which, for example, directions, sponsor lists or safety information are permanently available. They can be designed to be visually appealing and can be accessed intuitively via the menu – a digital information stand, ready to hand at any time.
Documents: All documents centrally available
Participants often lose track of the PDFs, flyers or plans they have sent along. With the document feature, these materials can be accessed centrally directly in the app. Whether programme booklet, presentation or handout – everything is organised, up-to-date and available without paper. This not only saves printing costs, but also conserves resources – sustainably and efficiently.
2. promote real-time communication in the event app
The dynamic nature of an event requires quick reactions. An event app that enables direct communication creates transparency, reduces response times and increases participant engagement.
Push notifications: Reach participants in a targeted manner
Sometimes every minute counts – for example, if a room changes at short notice or a session is cancelled. Push notifications reach participants immediately without them having to actively open the event app. The direct route to the lock screen ensures maximum visibility, while targeted segmentation ensures that only the relevant users are informed. This saves time, reduces uncertainty and increases planning reliability.
Social feed: Interactive communication in the event app
Events not only thrive on content, but also on interaction. The social feed enables participants to get actively involved – with comments, photos, likes or questions. Organisers, in turn, can initiate topics, capture moods or moderate discussions. This creates a real sense of community that can have an impact far beyond the event itself.
Livestreams: share digital content in real time
Not all interested parties can be physically present at the event – whether for time, health or geographical reasons. Livestreams within the event app make it possible to follow programme items in real time, thus increasing the reach and accessibility of the event. Whether keynote, panel or workshop: Content is not only available live, but often also on demand – ideal for hybrid formats and long-term knowledge transfer.
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3. create structure and orientation in the event app
The more complex the event, the more important it is to have a clear structure. A well-designed app helps participants navigate through content, locations and schedules – without detours or loss of information.
Calendar function: Keep an eye on the event programme
A central calendar in the event app helps participants to find their way around the programme. All sessions, workshops and meetings are clearly displayed and can be individually marked as favourites. Reminder functions ensure that no appointment is missed. This is a huge relief for organisers, as changes can be entered immediately and communicated transparently.
Site plan: Digital orientation on the event site
Orientation is everything, especially for large or multi-day events. A digital map within the app makes event locations, stages, exhibitors and catering areas visible at a glance. Interactive functions – such as zoom, filters or click functions – enable precise navigation around the site. This reduces stress and saves time.
Directories: Find people and places quickly
Who is speaking on which stage and when? Where can I find specific exhibitors? With a searchable directory for speakers, partners or locations, participants can keep track of everything. Clear categorisation, filter options and direct links to programme items or site plans make information searches quick and effective.
4. use digital experience spaces in the event app
Virtual components enhance the event experience. Functions such as digital exhibitor areas or integrated video conferencing create new opportunities for interaction – regardless of the physical venue.
Virtual showfloor: Discover interactive exhibitor areas digitally
The Virtual Showfloor transfers the classic exhibitor area into the digital realm. Exhibitors can present their content in a multimedia format – with videos, images, downloads and contact options. Participants can click their way through virtual stands, discover new products and get in touch with suppliers directly – without any crowds or waiting times.
Video conferencing: Exchange at eye level - also digitally
Face-to-face meetings are a key success factor, especially for digital or hybrid events. The integration of video conferencing solutions creates spaces for 1:1 discussions, workshops or group formats. Whether via appointment booking or spontaneous participation – participants and exhibitors benefit from uncomplicated communication at eye level.
Conclusion: Why event app information makes all the difference
An event app is much more than a digital programme companion – it is the central information hub of a modern event. From the latest news and interactive maps to digital experience spaces: the right combination of functions makes the difference between information chaos and a structured event experience.
For organisers, this means greater efficiency, fewer queries and greater satisfaction. For participants: a clear overview, direct communication and a smooth event experience – regardless of whether they are attending on site or digitally.
Anyone planning an event today cannot do without a powerful event app – especially if information really needs to get through.
Frequently asked questions (FAQ)
What makes an event app a central information platform?
An event app bundles all important content – from programme items to news and site plans to documents – in one place and makes it available at any time.
What advantages does an event app offer for attendee communication?
It provides real-time updates, targeted push notifications and interactive exchange options – for maximum transparency and engagement.
How up-to-date can content be kept in the event app?
Centralised control and immediate publication allow content to be updated in real time and delivered directly to users.
Can the event app also be used for hybrid or digital events?
Yes – functions such as live streams, video conferences and virtual exhibitor areas make it the ideal platform for hybrid and digital formats.
How do participants quickly find their way around the event?
Thanks to the calendar, site plan and directories, participants can keep an overview at all times and navigate efficiently through the event programme.
