With the Group-wide introduction of the Volkswagen Global Event App, Volkswagen achieved significant KPI inprovements.
Planning and implementation in the run-up to events was significantly streamlined. The intuitive CMS enabled departments to take over parts of the event organization directly and autonomously.
The interaction of guest management & registration solution, paperless event check-in and interactive event app in one tool are a simple and very positive user experience for the organizers from the departments as well as for the guests of an event.
Last but not least, with the VW Global Event App solution we were able to underline the importance of digitalization in the group and also serve innovative topics such as geofence as a digital accompaniment for test drives.