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Why videos are becoming increasingly important in event and communication apps
Today, videos are no longer just a marketing tool – they are the key to successful internal communication. In event apps and internal platforms, videos increase engagement, convey information more quickly and emotionalise processes such as onboarding or change communication.
A short explanatory video replaces pages of text. Livestreams connect distributed teams. Employees feel involved when they can share their own content in social feeds. This is exactly where Polario comes in.
Polario offers these video features
Before we take a closer look at specific application scenarios for videos, we would like to briefly outline the features behind them.
Integration in News, Seiten und Social Feed
Videos can be seamlessly embedded in news articles, static pages and the interactive social feed – ideal for short statements, event recaps or learning content. Create a modern social feed with video content that brings the app to life!
Calendar, directories and folders
Even in areas where videos are not traditionally expected, we trump with a possible integration, for example the calendar. This can be integrated directly into the meeting or livestream or a recording can be stored afterwards. Videos can also be added to directory entries. Or link a folder in the menu where certain videos from the media centre are stored.
Integration of external videos (YouTube, livestreams)
Whether external YouTube link or embedded live stream – Polario enables versatile integration. Hybrid events can also be easily expanded. This makes it particularly easy to integrate a live stream into the app and reach participants in real time.
Application examples for video content
What can the integration of our features actually look like in an app?
Communication & Employee retention
Provide information about innovations, share video statements from management or show authentic insights into projects. Videos for employee communication strengthen internal loyalty in the long term.
Application examples
- Integration of a video with management updates in a news item that is sent to all employees
- A video series that lists all videos on an internal page and communicates news about them via push message
- A channel for customer projects in which Customer Support shares more detailed insights
Training & onboarding
New employees receive a structured introduction via a video playlist. Even complex processes can be easily explained. Particularly effective: onboarding videos for employees that can be accessed at any time.
Application examples
- Home page of the onboarding project within the app contains welcome video of the company and information about the first days in the company
- A map is used as an interactive map for familiarisation. The individual points lead to pages with information and videos
- Archive with training videos for the product in the form of a clearly organised list, which is available at any time via the app menu
Entertainment & storytelling from everyday working life
Show best practices, clips from the summer party and other events or behind-the-scenes clips. This makes your company approachable and promotes identification.
Application examples
- Info video series in one channel with tips and tricks for everyday work
- News about the past summer party, with pictures and videos
- Behind-the-scenes channel where clips are shared in preparation for events or projects
Record and provide webinars & live events
All live content can be recorded and made available directly in the app – for greater sustainability and access on demand.
Application examples
- Livestream of webinars or the annual kick-off by the management within the app
- Live chat and polls for livestreams, for more interaction and direct feedback
- Archive of past livestreams directly in the calendar entry of the event/meeting so you don't miss anything
Own media library for quick access
With an in-house media library for companies, all content can be stored centrally and displayed to specific target groups. This keeps knowledge accessible and secure.
Anwendungsbeispiele
- Filing in the media centre with folders to make work easier for the content team
- Page with videos as a front-end media library with videos on various topics
Videos from users – engagement through user-generated content
Let employees or participants create their own videos? No problem with Polario. UGC (user-generated content) is not only an engagement booster, but also shows real life in the company. From selfie interviews to mini-vlogs: Everything is possible. Particularly valuable: user-generated content videos that can be shared directly in the app.
You can share these videos in channels or social feeds, for example. With the latter, it is also possible to add comments and likes to enable interaction and obtain an opinion.
Polario vs. classic video platforms: What’s the difference?
Traditional video platforms such as Vimeo, Microsoft Stream or YouTube are optimised for the pure hosting and streaming of videos. However, when it comes to interactive user experiences, targeted communication and integration into digital events or employee apps, these solutions quickly reach their limits.
| Function/Feature | Classic platforms | Polario |
|---|---|---|
|
In-app integration in event apps |
✖ Only externally linkable |
✅ Directly embedded |
|
Target group management (e.g. by team, location) |
✖ Restricted |
✅ Precisely segmentable |
|
User-generated content directly in the app |
✖ Only via workarounds |
✅ App-integrated |
|
Interactive features such as social feed |
✖ Not available |
✅ Part of the platform |
|
Onboarding playlists with access control |
✖ Only via external tools |
✅ Integrated |
If your goal is not just to play videos, but real interaction, integration and content personalisation, Polario offers clear advantages over standard solutions. The platform scores particularly highly in the event and corporate context with its flexibility, data security and user focus – ideal as a video platform for events and internal communication.
How to turn your app into a real video platform
Polario transforms any app into a flexible, secure and powerful video platform. Whether for events, internal learning or corporate communication – with the integrated video features, you can get more out of your app and create real experiences.
Curious? Then get in touch with us! We are always happy to answer your questions.
Why an event app is indispensable for companies today
Find out how event apps help companies to organise events more efficiently, sustainably and interactively – digitally and smartly.
Frequently asked questions (FAQ)
How can I integrate livestreams into my event app?
Polario allows integration via RTMP or external platforms such as YouTube Live.
Can internal videos also be backed up?
Yes, access rights and target groups can be precisely defined via the internal media centre.
Is there a way to structure video onboarding?
With Polario, several videos can be sorted thematically and played in a controlled manner.
Does Polario support user-generated content?
Yes, users can upload videos directly via the app and feed them into predefined feeds.
