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Event App
The SCM Event App - how the School for Communication and Management makes events more efficient, sustainable and interactive!
Find out how SCM not only sets standards for internal communication, but now also for event communication!
Efficient event communication and enthusiastic participants - a shared mission
One of the biggest problems was the fragmented distribution of information: important updates were often communicated to participants too late or incompletely, which led to confusion and frustration. In addition, interaction with participants was limited. Questions, feedback or spontaneous discussions were difficult to take up during the events. Added to this was the organisational complexity, especially at larger events such as the INKOMETA Days. Printed programmes and site plans not only caused a high logistical effort, but were also cost-intensive and not very sustainable. At the same time, there was a lack of options for updating this information at short notice.
Another obstacle was the lack of networking among the participants. Without a central platform, many contacts remained unused and the potential for networking was barely utilised. These shortcomings made it clear that an innovative and digital solution was needed.
‘Our aim was to create a platform that provides information quickly and in a targeted manner while actively involving participants,’ explains Malte Oberländer, Event Manager at SCM.
‘We have found that the information reaches participants faster and more efficiently. This allows us to communicate short-term actions and changes much better, which increases the success of our events.’
Malte Oberländer
Manager for event management, marketing and PR
School for Communication and Management (SCM)
The SCM event app
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Real-time communication:
The app can be used to communicate important updates, programme changes and announcements to all participants in real time.
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Customised agenda:
Participants can plan and save their personal programme highlights.
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Maps and Locations:
Participants can quickly find event locations and directions using interactive maps and site plans.
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Speaker and jury lists:
Information on speakers, presenters and jury members is clearly available in the app.
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Sponsor lists:
Sponsors and partners are prominently presented, which creates monetary benefits and promotes co-operation.
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Shortlists of the nominees:
The app shows the nominated projects and people for the INKOMETA Award at a glance.
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Push notifications:
Important messages can be sent quickly and specifically to all or certain groups.
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Event series:
Event series are displayed via projects in the SCM Event App and increase clarity.
How the Polario Event App sustainably enriches SCM events
The introduction of the Polario Event App has permanently changed the organisation and implementation of SCM events. It not only optimised event communication, but also increased participant satisfaction thanks to innovative functions and flexible customisation options. ‘The app allows us to provide information faster and in a more targeted manner. This has made processes more efficient and significantly improved the event experience,’ explains Malte Oberländer.
The central achievements:
- Direct communication: Important messages and updates reach everyone involved in real time.
- Better networking: The networking functions have noticeably facilitated dialogue between participants.
- Focus on sustainability: The elimination of printed materials not only protects the environment, but also saves costs.
- Adaptability: Programme changes or last-minute updates can be communicated without delay and improve the flow of the event.
Without Polario Event App:
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Delayed and inefficient distribution of information
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Limited possibilities for interaction
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High paper consumption for printed programmes
With Polario Event App:
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Real-time communication
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Active participation through networking and engagement tools
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Sustainable and flexible event organisation
More on the topic of community
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The SPOBIS Club uses the Polario Community App to connect members, organise events and promote networking and knowledge sharing.
Discover Polario 4.0! With public profiles, flexible email campaigns, drag-and-drop editor and more for optimal app utilisation.
Find out how the SPOBIS Club is redefining networking and knowledge sharing in the sports business with the Polario Community App.