Networking has long been more than just a nice “hello” and the exchange of business cards – it is the key to innovation, growth and personal success. Networking is an indispensable skill, especially at events: this is where people with similar interests, goals and visions meet. Whether you want to win new customers, discover interesting job opportunities or make valuable industry contacts – events offer the perfect opportunity for this.
But the path to successful networking is not always easy. Perhaps you know the feeling of being at an event, surrounded by people, but not knowing how to start the first conversation. Or you may be wondering how to keep track of potential contacts as you rush from appointment to appointment. This is exactly where technology comes in: Event apps are changing how we make and maintain contacts. They bring structure to the chaos, offering smart tools such as participant matchmaking, personalized networking recommendations and intuitive communication options.
In this blog post, we take a closer look at why networking is so important and what unique opportunities events offer to make contacts. We also show how you can strategically use event apps to optimize the networking process and build lasting relationships. Whether you’re an experienced networker or a beginner, these tips will help you get the most out of your next event. Let’s unleash the full potential of modern networking together!
Successful networking starts with preparation
Networking does not happen by chance – it is the result of smart planning. If you want to successfully make contacts at an event, you should take a strategic approach in advance. The right preparation ensures that you can approach people in a relaxed and confident manner. The three decisive steps: choose the right event, set clear goals and use digital tools.
The right event selection: Where networking really counts
Not every event is a hit – and that’s okay. The key is to find events that offer you real added value. Ask yourself: Are the topics relevant to my goals? Is the target group exciting? Are there speakers who inspire me or who I would like to meet?
This is where event apps can play an important role. Many apps allow you to get an overview of the list of participants or program items in advance. This allows you to decide which events offer the greatest added value for you – and avoid investing time in less relevant events.
Set goals: What do I want to achieve with my networking?
Haphazard networking rarely leads to good results. Therefore, set yourself clear and realistic goals in advance. What do you specifically want to achieve? For example:
- I would like to make at least five new contacts from my industry.
- I would like to meet a person who can help me with a current project.
- I would like to expand my knowledge on a specific topic and ask at least one interesting question to a speaker.
Networking during the event: strategies for real connections
The event is in full swing – now it’s time to seize opportunities and build genuine relationships. Well prepared, you can now go one step further: make contacts, exchange ideas and put your networking strategy into practice. With the right methods and smart tools, you can turn every contact into a valuable connection.
Mastering small talk: the relaxed start
Small talk is the door opener for deeper conversations – if you use it correctly. Instead of asking standard questions that hardly inspire anyone, focus on openness and interest. Try questions like:
- What particularly inspired you today?
- Do you have a highlight on the agenda that you are looking forward to?
- What fascinates you most about your work?
Show interest and listen actively. Your body language and relaxed posture are just as important as your words. Small talk is not a science – it is the start of conversations that build trust and sympathy.
Networking formats: Opportunities for every style
Networking does not end with the event – it really begins here. The true value of an event often only becomes apparent in the follow-up: when contacts are cultivated, conversations are deepened and real relationships are built. With targeted follow-up, you can turn fleeting acquaintances into valuable partnerships.
Creative networking ideas for a successful event
Discover 10 networking ideas to make your events a complete success. Increase the interaction of your participants.
Creative networking ideas for a successful event
Discover 10 networking ideas to make your events a complete success. Increase the interaction of your participants.
Sustainable networking after the event
Networking does not end with the event – it really begins here. The true value of an event often only becomes apparent in the follow-up: when contacts are cultivated, conversations are deepened and real relationships are built. With targeted follow-up, you can turn fleeting acquaintances into valuable partnerships.
Follow-up made easy: How to maintain initial contact
A follow-up is your chance to consolidate your first impression. Don’t just stay in their memory, but also show initiative. Write a short message promptly – ideally within two days. This is not about sales pitches, but about continuing the conversation from the event.
Example:
- Thank you very much for the exciting conversation at Event XY! I found your ideas on topic XY particularly interesting and would be happy to continue the exchange.
- Thank you for the exciting exchange! I have the feeling that we could work well together. Let’s talk on the phone to exchange ideas.
Be authentic and refer to specific topics that you discussed during the event. Show genuine interest, but don’t push. A well-done follow-up creates the basis for a long-term connection.
Long-term relationship management: How contacts become partners
Sustainable networking means going beyond the initial exchange and creating real connections. The key is to keep in touch regularly – not with annoying emails, but with real added value:
A casual conversation at an event can grow into a relationship that will benefit both sides in the long term – provided you invest the necessary time and attention.
Event apps as a networking booster
Networking has changed – and event apps are the driving force behind this. They have the potential to revolutionize events by making networking easier, more efficient and more targeted. With the right features and thoughtful use, you can take your networking to the next level – from initiating contacts to sustainably cultivating new relationships.
Functions that make networking easier: Matchmaking, chat and calendar
Event apps offer a wide range of functions that are specifically designed to make networking effective and stress-free. Here are the most important functions that will help you make valuable contacts:
Security and data protection: trust in digital networking
With the increasing digitalization of networking, the protection of personal data is becoming more and more important. Nobody wants sensitive information to fall into the wrong hands – and this is exactly where a trustworthy event app comes into play. Important security features to look out for are:
Trust is the key to being successful in digital networking. A good event app creates a safe environment in which you can concentrate fully on building relationships.
Tips and tricks for effective networking
Networking is an art and with a few clever tips you can quickly improve your skills. Whether you are an introvert, want to overcome cultural hurdles or simply want to avoid typical mistakes: With the right strategies, networking becomes a relaxed and successful experience.
Networking without pressure: How introverts can score points
Introverts often feel overwhelmed at the thought of large networking events. But the good news is: Networking doesn’t have to be loud or stressful. With a relaxed approach, even introverted personalities can build strong connections.
Avoid networking pitfalls: Stay authentic and professional
Even experienced networkers can unintentionally fall into typical traps. You should avoid these pitfalls in order to appear professional and likeable:
- Being too self-centered: Networking is a give and take. Listen, ask questions and show genuine interest in the person you are talking to. Avoid talking exclusively about your own projects or successes.
- Inattention: If you look at your smartphone during a conversation or appear absent-minded, you will leave a negative impression. Concentrate fully on the person you are talking to.
- Excessive small talk: Small talk is important, but don’t stay on a superficial level. Switch to a more in-depth topic in good time to make the conversation exciting.
- Being too pushy: Networking is not a sales pitch. Let conversations flow organically without taking the other person by surprise.
Conclusion
Networking is a crucial key to building professional and personal connections that last beyond the moment. With thoughtful preparation, a clear strategy during the event and targeted follow-up, networking becomes a structured process that is both effective and sustainable.
From choosing the right events to authentic conversations and targeted follow-up – every detail counts when it comes to turning an initial contact into a long-term relationship. Digital tools, such as event apps, can provide valuable support in making contacts, planning meetings and keeping track of everything.
In the end, however, it always comes down to one thing: genuine interest, openness and a willingness to invest in relationships. Networking is not a one-off task, but an ongoing process that delivers valuable results with time and commitment. Use the approaches and ideas presented in this article to strengthen your networking skills and make your future events successful.
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