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The automotive industry has always stood for technological innovation, perfection and emotionally charged product experiences. However, many manufacturers are still lagging behind when it comes to organising events. Despite ultra-modern vehicles equipped with AI and autonomous systems, many events are still surprisingly analogue in practice. This is where event apps for automotive events come in: It combines digital efficiency with emotional brand staging and takes every event to a new level.
Events in the automotive industry are usually complex, expensive and image-critical. An event app brings order to this complexity. It simplifies organisation, reduces costs, connects participants and enables data-based success measurement for the first time. In addition, the target group – whether dealer, press, VIP or end customer – now expects a digital, personalised experience. The event app for events in the automotive industry is therefore becoming a game changer because it not only optimises the process, but also digitally extends the brand experience.
Modern event apps are more than just digital agendas. They are interactive platforms that connect participants, personalise content, automate processes and generate valuable data. Especially in an environment where customer loyalty, brand experience and data-based decisions determine success or failure, the automotive event app offers indispensable added value.
1. From brand presence to data-driven experience
Whether it’s a vehicle launch with 500 international guests, a roadshow lasting several weeks through European markets or an internal sales convention with 5,000 participants – events in the automotive industry are complex projects with high expectations. This is where innovation, brand staging and lead generation come together.
With an event app for automotive events, these challenges can not only be mastered, but also translated into measurable success. It becomes a central control element for organisers, an experience platform for participants and an analysis tool for decision-makers.
The 5 decisive advantages in detail:
Increased efficiency in planning and control
An app centralises all relevant information: Agendas, sessions, speakers, vehicles, locations. Changes can be made in real time and communication is triggered immediately. This reduces coordination effort, saves resources and avoids errors.
Experience upgrade through digital vehicle presentation
Interactive vehicle views, augmented reality features, on-demand videos and virtual test drives bring technology to life. The app thus becomes a digital extension of the showroom and brings the brand experience into the home.
Measurable success through real-time data
Which models were viewed most frequently? Which content performs? Which leads are particularly active? The app provides answers in real time that marketing and sales can use immediately.
Involvement of all stakeholder groups
Journalists, retailers, customers or employees – with role-based content, personalised communication and targeted offers, all participants are addressed individually.
Legally compliant and secure
Data protection is mandatory, especially for sensitive data in a corporate environment. Modern event apps are GDPR-compliant, hosted in the EU and offer detailed user and rights management.
Event app as an information platform: content clear, digital & immediately available
Discover how an event app as a central information platform bundles all content – from news and calendars to live streams and documents.
2. Added value that pays off
Decision-makers from marketing, sales or event management have a common goal: they want to make an impact. The introduction of an event app is not an IT project, but a strategic decision with concrete, measurable benefits:
- Cost efficiency: Significant budget savings can be made by reducing printed materials, travelling and manual work.
- Scalability: Whether 100 or 10,000 participants – the app remains performant, customisable and expandable.
- Lead quality: Every user leaves digital traces – intelligent analytics create a meaningful lead profile.
- Image boost: A well-designed app supports the positioning as an innovative player and contributes to the overall brand.
So if you want to bridge the gap between physical experience quality and digital customer benefits at events in the automotive industry, there is no way around an event app.
3. Scalable experiences
Versatility and flexibility are the greatest strengths of event apps for automotive events. It can be configured on a modular basis and scales from a compact VIP format to a leading international trade fair. Whether it’s a product launch with live stream, press content and 3D vehicle data, a dealer conference with interactive training modules or a Europe-wide roadshow with test drive booking and offline functionality – the app adapts. Traditional trade fairs with visitor registration and lead capture or exclusive customer events with matchmaking and personalised content also benefit from this flexibility.
In addition, the Automobil Event App offers a unique opportunity to digitally extend the product experience: Integrated configurators, AR functions and immersive 360° models bring the showroom directly to the visitor’s smartphone. Participants can save content, compare vehicles, browse media and, if interested, get in touch with a contact person directly – even after the event has ended. This means that the event does not end with the applause, but continues seamlessly as a digital brand moment – and leads interested parties to a decision more quickly.
4. Make success measurable - and put it into practice
What used to be intuition is now becoming a data-supported basis for decision-making. With the help of our event app solution, the behaviour of participants during the event becomes transparent: Which content is consumed most frequently? Which programme items generate particularly high levels of engagement? And at which touchpoints do interactions occur that indicate genuine buying interest?
These findings are not only important for the event itself, but also for future event formats. They help to improve offers, play out relevant content in a more targeted way and iteratively tailor events to the actual needs of your target groups. At the same time, sales and marketing teams benefit from the fact that highly qualified leads can be captured, analysed and processed directly in real time.
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At plazz AG, we have developed a feature set that is tailored to the requirements of the automotive industry – including a lead scanner, interactive agenda and test drive management, hall plans, live feedback functions and a comprehensive digital content hub. What also makes us special is that our experienced project managers are on hand to advise you from conception to follow-up, while our support team responds quickly, solution-orientated and proactively to your requirements – with clear service level promises, onboarding assistance, training and a genuine understanding of our partners.
Our work is not only innovative, but also secure: our event app is GDPR-compliant, ISO/IEC 27001-certified and TISAX-audited – a security standard that is essential for the automotive industry in particular.
plazz AG receives ISO 27001 certification
With the ISO 27001 certification, plazz AG sets a strong example for the information security of its customers and partners.
plazz AG again TISAX certified
We have once again passed the TISAX certification and thus guarantee the highest standards of data protection and information security.
5. Successful implementation: event app projects from the automotive industry
Our expertise is not just theoretical – numerous leading automotive brands already rely on plazz AG’s event app solutions for their events. The following project examples show how versatile and powerful our technology is in practice – from brand-defining product experiences to strategic management events.
Audi used our app for high-calibre formats such as the Audi CLX 2019 & 2020, the Future Product Preview, the ‘Future Optimism’ event, the Audi Business Summit and the TtT product weeks. Each of these events was characterised by an exclusive participant structure, a complex programme design and high demands on digital interaction and data quality.
Volkswagen has also been using our solution permanently for global event formats since 2018 – including the Global Board Meeting 2021, the GRC event series (2020 to 2022), as well as formats such as the K-I Meeting, KTVT and ComplianceXChange. In addition to traditional major events, our apps are also used for specialised formats such as the HR Innovation Summit or GITAM.
Several customised app solutions were used at Porsche, including the Porsche Events App, a dedicated Instructor App and a dedicated Porsche Experience application. These were used at a large-scale sustainability festival with over 10,000 participants, at top management conferences, the Porsche PMK and various IT and CRM conferences.
A new addition is a project with BMW: Auto Shanghai 2025 – an event aimed specifically at international press representatives. The focus here is on the digital provision of all relevant information for journalists relating to their stay: from personal travel data (via an interface to Altares), event programmes and contact persons to press kits, expert contacts and an integrated emergency hotline. Even though it is a lean technical setup, this project impressively demonstrates how efficiently and precisely the event app functions as a communication and information channel in complex environments.
6. The Automobil Event App is your digital event centre
An app alone does not make a good event. But an intelligent, well-used automotive event app is the difference between organisation and orchestration. Between event experience and event success. Between effort and impact.
It connects all stakeholders, structures processes, inspires participants and provides management with hard facts. In short, it is the logical answer to the requirements of an increasingly digital, data-driven automotive world.
