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Relevant growth step for the global event community: plazz AG is expanding its international customer base and providing strong impetus for the ROI of events worldwide with new technological features.
plazz AG, a leading provider of digital event solutions headquartered in Germany, is making a strong statement in the international event industry in 2025: the BMW Group and Munich RE are two more well-known DAX companies that have been part of the company’s customer portfolio since the start of the year. Both organisations use Polario, the modular event platform from plazz, for the realization of their digital and hybrid event formats.
These latest customer additions mark an important milestone in the strategic development of plazz AG. ‘The fact that we were able to convince two global heavyweights, BMW and Munich RE, shows that our technology and our understanding of modern event platforms are internationally competitive,’ explains Juergen Mayer, CEO of plazz AG. plazz has already won over clients such as the DAAD, Schaeffler and VW.
Polario: The smart event platform for maximum impact
At the heart of plazz solutions is the Polario event platform, which offers organisers a powerful, flexible and user-friendly solution for digital, hybrid and on-site events. The platform combines numerous modules such as participant management, agenda planning, interaction tools and analytics in a single application and is continuously being developed further.
A particular highlight is the launch of two new features planned for the end of April 2025: an AI-supported matchmaking system and integrated appointment scheduling. Both tools aim to connect event participants with each other in a targeted manner and significantly increase the added value of events.
‘Organisers today are under pressure not only to deliver relevant content, but also to achieve measurable results. Our new functions enable just that – more engagement, qualified leads and a noticeable increase in ROI,’ continues Mayer.
Focus on international orientation and community building
With a view to international scalability, plazz attaches great importance to multilingualism, GDPR compliance and simple integration into existing system landscapes. The Polario event platform is already in active use in over 10 countries – including Switzerland, the Netherlands, Austria, Spain and Poland – and the trend is rising.
‘We see events as a strategic communication tool. Our aim is to use innovative event technology to contribute to the successful realisation and lasting impact of events – regardless of the industry, format or country,’ emphasises Mayer.
plazz AG sees great potential in international co-operation and is delighted to be part of the BEA World Festival network. With Polario, plazz AG wants to provide impulses for how event technology, user-orientation and international scaling can successfully interact in the event sector.
Would you like to find out more or get in touch with us? We look forward to hearing from you at: sales@polario.app
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