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Internal communication forms the foundation for cooperation, orientation and trust within a company. It determines whether information is not only distributed, but also understood, accepted and translated into action. The role that internal communication plays overall, the forms it can take and the challenges associated with it are comprehensively classified in the article “Internal communication: definition, objectives, instruments & practical examples”.
Internal communication: definition, goals, instruments & practical examples
Internal communication explained clearly. With goals, suitable channels and tools. Practical with KPIs, checklist and customer example.
One key success factor runs through all aspects of internal communication: clarity about its objectives. Only when it is clearly defined what communication is intended to achieve can appropriate content, channels and formats be selected in a meaningful way and their impact be measured.
The following article therefore focuses on the objectives of internal communication. It shows why clarity of objectives is essential, what objectives internal communication typically pursues, and how companies can tailor their communication measures to achieve them.
Goals of internal communication
Internal communication not only serves to exchange information, but is also a strategic tool for strengthening collaboration, efficiency and corporate culture. The most important
Practical example from the digital world
Specific examples of internal communication show how processes can be noticeably improved. Magdeburger Verkehrsbetriebe (MVB) faced a major challenge: internal communication between the transport service, control center and administration was highly fragmented. Important information was being lost, decisions were being delayed and employees did not feel sufficiently involved.
To solve these problems, MVB introduced a central employee app. The aim was to improve information flows, break down silo thinking and strengthen identification with the company.
Advantage of the new solution
- Location-independent real-time communication for all employees
- Cross-departmental exchange via group chats and forums
- Knowledge and employee directories with contact details, documents and relevant links
- Direct connection to existing systems such as the driver portal and internal appointment booking
- Feedback culture in that every news item can be provided with comments.
The success was quickly measurable: company news reached all target groups much faster, coordination ran more smoothly and employees felt better informed and more connected to the company.
📢 Tip: In our interview with MVB, we talk about the company’s challenges and how the employee app was introduced.
Interview: Effective internal communication through the MVB employee app
With the Polario employee app, MVB improves internal communication, reduces information loss and increases operational efficiency.
Downloadable PDF checklist
Turn theory into practice: our checklist for better internal communication clearly summarises all the important steps from this guide, with clear to-dos that you can realise immediately.
🖇 Get your free PDF now and start optimising right away!
