{"id":49295,"date":"2026-02-03T17:20:33","date_gmt":"2026-02-03T16:20:33","guid":{"rendered":"https:\/\/polario.app\/goals-of-internal-communication\/"},"modified":"2026-02-03T17:20:34","modified_gmt":"2026-02-03T16:20:34","slug":"goals-of-internal-communication","status":"publish","type":"post","link":"https:\/\/polario.app\/en\/goals-of-internal-communication\/","title":{"rendered":"Goals of internal communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49295\" class=\"elementor elementor-49295 elementor-49229\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9a24f38 e-flex e-con-boxed e-con e-parent\" data-id=\"9a24f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a4d96 elementor-widget elementor-widget-text-editor\" data-id=\"e5a4d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internal communication forms the foundation for cooperation, orientation and trust within a company. It determines whether information is not only distributed, but also understood, accepted and translated into action. The role that internal communication plays overall, the forms it can take and the challenges associated with it are comprehensively classified in the article &#8220;<a href=\"https:\/\/polario.app\/en\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/\">Internal communication: definition, objectives, instruments &amp; practical examples&#8221;<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d09d3e elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"8d09d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34186 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp\" class=\"attachment-full size-full wp-image-49312\" alt=\"thumbnail - checklist for improving internal communication.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp 1920w, https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/\" >\n\t\t\t\tInternal communication: definition, goals, instruments &amp; practical examples\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Internal communication explained clearly. With goals, suitable channels and tools. Practical with KPIs, checklist and customer example.  <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/\" aria-label=\"Read more about Internal communication: definition, goals, instruments &amp; practical examples\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c465a61 elementor-widget elementor-widget-text-editor\" data-id=\"c465a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One key success factor runs through all aspects of internal communication: clarity about its objectives. Only when it is clearly defined what communication is intended to achieve can appropriate content, channels and formats be selected in a meaningful way and their impact be measured. <\/p><p>The following article therefore focuses on the objectives of internal communication. It shows why clarity of objectives is essential, what objectives internal communication typically pursues, and how companies can tailor their communication measures to achieve them. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a2cd2 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"46a2cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele.webp);\" role=\"img\" aria-label=\"Photorealistic business scenario in a modern corporate environment. Several employees of different roles and age groups are standing and sitting together in a bright, contemporary office or meeting room. Some are working on laptops, others are using smartphones or tablets. Polario, abstract, blurred communication diagrams and KPI visualisations can be seen on a large screen in the background.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tExperience live how digital internal communication works in your company.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tBook a demo!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ada05d elementor-widget elementor-widget-text-editor\" data-id=\"0ada05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Goals of internal communication<\/h2><p>Internal communication not only serves to exchange information, but is also a strategic tool for strengthening collaboration, efficiency and corporate culture. The most important <g id=\"gid_0\">goals of internal communication<\/g> are <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9436b50 animated-slow elementor-invisible elementor-widget elementor-widget-eael-feature-list\" data-id=\"9436b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"eael-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"-icon-position-left -tablet-icon-position-left -mobile-icon-position-top\">\n\t\t\t<ul id=\"eael-feature-list-9436b50\" class=\"eael-feature-list-items circle framed  eael-feature-list-vertical\" data-layout-tablet=\"vertical\" data-layout-mobile=\"vertical\">\n\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-93c8dd9\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-0\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphinfo\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Information distribution<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">The central aim is to ensure that all employees are informed promptly, consistently and reliably about relevant topics. This avoids misunderstandings, speeds up processes and keeps everyone on the same level of knowledge. An important basis for efficient teamwork.  <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-3e57aef\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-1\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphwall_mirror\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Transparency<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Open communication about decisions, strategies and changes strengthens employees' trust in the company management. Transparency ensures that decisions are comprehensible and that the rumor mill does not find a breeding ground. <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-1f5b28a\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-2\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphfirst_place_ribbon\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Employee engagement<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Targeted communication strengthens employee loyalty because it conveys orientation and appreciation. Those who are included in communication processes feel valued and taken seriously. A high level of commitment leads to motivated, loyal and hard-working employees who are actively committed to the company's success.  <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-b9bcc2a\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-3\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphbuilding_arrow\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Corporate culture<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Values, guiding principles and behaviors are conveyed primarily through internal communication. A strong corporate culture strengthens identification with the company, improves cooperation and is an important factor in the competition for talent. <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-5f29b70\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-4\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphlight\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Exchange of knowledge<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Effective knowledge sharing within the company breaks down information silos and promotes the exchange of expertise between departments and locations. As a result, best practices are disseminated more quickly, errors are avoided and innovations are promoted. <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-1891c10\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-5\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphthumbs_up\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Feedback culture<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">An active feedback culture in the company turns communication into a dialog, not a monologue. It makes it possible to identify problems at an early stage, realize suggestions for improvement and actively involve employees in the further development of the company. <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-1c9f4d2\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-6\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphsiren\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Crisis communication<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Internal crisis communication needs clear escalation channels, templates and quick approvals. In crisis situations, whether technical failures, market changes or internal challenges, clear, fast and coordinated communication is crucial in order to remain capable of acting and minimize uncertainties. <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-aea381d\">\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<span class=\"eael-feature-list-icon fl-icon-7\">\n\n\t\t<i aria-hidden=\"true\" class=\"pastelglyph pastel-glyphfinancial_changes\"><\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <p class=\"eael-feature-list-title\">Change Management<\/p>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">Change management can only succeed with transparent, repeated internal communication. In change processes, well thought-out internal communication ensures that everyone involved understands why a change is necessary, how it will be implemented and what role they themselves play in it. This reduces resistance and accelerates realization.  <\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9507302 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"9507302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele.webp);\" role=\"img\" aria-label=\"Photorealistic business scenario in a modern corporate environment. Several employees of different roles and age groups are standing and sitting together in a bright, contemporary office or meeting room. Some are working on laptops, others are using smartphones or tablets. Polario, abstract, blurred communication diagrams and KPI visualisations can be seen on a large screen in the background.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTalk to our experts about your internal communication requirements within your company.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tBeratung anfordern!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef266d elementor-widget elementor-widget-text-editor\" data-id=\"5ef266d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Practical example from the digital world<\/h2><p>Specific <strong>examples of internal communication<\/strong> show how processes can be noticeably improved. <a href=\"https:\/\/www.mvbnet.de\/\">Magdeburger Verkehrsbetriebe (MVB)<\/a> faced a major challenge: internal communication between the transport service, control center and administration was highly fragmented. Important information was being lost, decisions were being delayed and employees did not feel sufficiently involved.  <\/p><p>To solve these problems, <strong>MVB introduced a central employee app<\/strong>. The aim was to improve information flows, break down silo thinking and strengthen identification with the company. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2102c5c e-flex e-con-boxed e-con e-child\" data-id=\"2102c5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7b977 elementor-widget elementor-widget-text-editor\" data-id=\"5c7b977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Advantage of the new solution<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e815fa elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e815fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Location-independent real-time communication for all employees<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cross-departmental exchange via group chats and forums<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Knowledge and employee directories with contact details, documents and relevant links<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Direct connection to existing systems such as the driver portal and internal appointment booking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Feedback culture in that every news item can be provided with comments.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f7420 elementor-widget elementor-widget-text-editor\" data-id=\"e1f7420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The success was quickly measurable: company news reached <strong>all target groups much faster,<\/strong> coordination ran more smoothly and employees felt better informed and more connected to the company.<\/p><p>\ud83d\udce2 Tip: In our interview with MVB, we talk about the company&#8217;s challenges and how the employee app was introduced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3152caf elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3152caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39387 post type-post status-publish format-standard has-post-thumbnail hentry category-employee-app tag-administration-and-route-network tag-bus-transport-magdeburg tag-digital-operating-instructions tag-digital-workflows tag-document-management tag-employee-app tag-employee-directory tag-interdepartmental-cooperation tag-internal-communication tag-local-transport-magdeburg tag-magdeburg-tramway tag-magdeburger-verkehrsbetriebe-en tag-mobile-communication tag-mvb-en tag-mvb-bus-en tag-mvb-railway tag-mvb-route-network tag-mvb-stops tag-public-transport-magdeburg tag-reduce-information-silos tag-self-service-for-employees tag-timetable-information-magdeburg tag-transport-service-communication tag-transport-service-portal-integration\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/polario-success-story-effective-internal-communication-through-the-mvb-employee-app\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2025\/03\/Beitragsbild-Blogbeitrag-MVB-Mitarbeiter-App-EN.webp\" class=\"attachment-full size-full wp-image-41634\" alt=\"MVB IT Project Manager Jonathan Herbing on the MVB Employee App by Polario\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2025\/03\/Beitragsbild-Blogbeitrag-MVB-Mitarbeiter-App-EN.webp 1920w, https:\/\/polario.app\/wp-content\/uploads\/2025\/03\/Beitragsbild-Blogbeitrag-MVB-Mitarbeiter-App-EN-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2025\/03\/Beitragsbild-Blogbeitrag-MVB-Mitarbeiter-App-EN-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">employee app<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/polario-success-story-effective-internal-communication-through-the-mvb-employee-app\/\" >\n\t\t\t\tInterview: Effective internal communication through the MVB employee app\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With the Polario employee app, MVB improves internal communication, reduces information loss and increases operational efficiency.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/polario-success-story-effective-internal-communication-through-the-mvb-employee-app\/\" aria-label=\"Read more about Interview: Effective internal communication through the MVB employee app\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aeb79e elementor-widget elementor-widget-text-editor\" data-id=\"9aeb79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Downloadable PDF checklist<\/h2><p>Turn theory into practice: our <strong>checklist for better internal communication<\/strong> clearly summarises all the important steps from this guide, with clear to-dos that you can realise immediately.<\/p><p>\ud83d\udd87 Get your free PDF now and start optimising right away!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5b027 elementor-align-center elementor-tablet-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"df5b027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/polario.app\/en\/checkliste-interne-kommunikation-verbessern-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download \u2018Checklist - Internal communication\u2019<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8fdb9 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"8a8fdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele.webp);\" role=\"img\" aria-label=\"Photorealistic business scenario in a modern corporate environment. Several employees of different roles and age groups are standing and sitting together in a bright, contemporary office or meeting room. Some are working on laptops, others are using smartphones or tablets. Polario, abstract, blurred communication diagrams and KPI visualisations can be seen on a large screen in the background.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover opportunities, examples and best practices from real-world applications.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tGet information!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview of internal communication goals: increasing engagement, sharing knowledge, supporting change, with practical examples and a checklist.<\/p>\n","protected":false},"author":11,"featured_media":49294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1117],"tags":[1519,1524,1528,1521,301,545,1526,1256,938,1525,806,1520,1527,1429,1529,1523,1522],"class_list":["post-49295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how-en","tag-bettenrid-en","tag-communication-strategies","tag-communication-tools","tag-continuous-adaptation","tag-corporate-culture-en","tag-digital-transformation","tag-efficiency","tag-employee-apps","tag-employee-retention","tag-interactive-media","tag-internal-communication","tag-internal-communication-formats","tag-kpis-en","tag-professional-development","tag-success-factors","tag-transparency","tag-volkswagen-otlg-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.2) - 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