{"id":40064,"date":"2025-01-27T16:48:13","date_gmt":"2025-01-27T15:48:13","guid":{"rendered":"https:\/\/polario.app\/interview-sustainable-event-communication-with-the-polario-event-app-at-scm\/"},"modified":"2025-10-02T11:19:41","modified_gmt":"2025-10-02T09:19:41","slug":"interview-sustainable-event-communication-with-the-polario-event-app-at-scm","status":"publish","type":"post","link":"https:\/\/polario.app\/en\/interview-sustainable-event-communication-with-the-polario-event-app-at-scm\/","title":{"rendered":"Interview: Sustainable event communication with the Polario Event App at SCM"},"content":{"rendered":"\t\t
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SCM Event App by Polario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How can digital tools such as Polario replace and optimise traditional communication channels? \u2018The aim is to reach all participants at our events. Of course, it is sometimes challenging, as not all participants are as tech-savvy or willing to install an app for an event on their smartphone,\u2019 says Malte Oberl\u00e4nder<\/a>, Event Manager at the School for Communication and Management (SCM)<\/a>. <\/p>

SCM is a leading institution in the field of continuing education for communication professionals. It offers a comprehensive portfolio of seminars, conferences and specialised events that meet the needs of modern communication experts. With formats such as the INKOMETA Days<\/a>, the Internal Communication Conference (IK) and the INSP!RE conferences, SCM creates platforms for the exchange of knowledge, inspiration and networking opportunities. <\/p>

SCM has therefore introduced the Polario Event App to give its events a digital dimension. The SCM Event App serves as a central point of contact for participants, facilitates organisation and enables fast and targeted communication. In this interview, Malte Oberl\u00e4nder shares his experiences and provides insights into the challenges, successes and future plans of the digital transformation at SCM. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction of the SCM Event App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hi Malte, thank you for taking the time to talk about your experience with the Polario Event App!<\/p>

What was the main reason for introducing Polario at SCM?<\/h3>

Malte Oberl\u00e4nder<\/strong>: \u2018We introduced the SCM Event App from Polario to provide participants with all the information they need quickly and easily. Especially at our INKOMETA Days, but also at the IK conference and the INSP!RE conferences, the SCM Event App enables efficient communication and a better event experience. At the same time, however, we realised that the acceptance of the technology among participants varies, especially among those who are less tech-savvy. We are trying to address this challenge through ease of use and targeted communication.\u2019<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The SCM Event App functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which functions of the SCM Event App are particularly appreciated?<\/h3>

Malte Oberl\u00e4nder: <\/strong>\u2018It’s very practical that the event programme can be displayed in the app. Push notifications are another highlight, as they allow us to inform participants about last-minute changes and thus ensure that everything runs smoothly. We also plan to introduce surveys during the events to further increase interaction.\u2019<\/em><\/p>

How important is data protection in the SCM Event App?<\/h3>

Malte Oberl\u00e4nder: \u2018Data protection is our top priority. That’s why, for example, we only introduced the networking function on the condition that participants can actively opt in. In addition, all data processed in the SCM Event App is encrypted, and no information is passed on without express consent. This ensures that all data protection standards are met.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Changes and successes thanks to the SCM Event App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What measurable successes have been achieved since the introduction of the SCM Event App?<\/h3>

Malte Oberl\u00e4nder:<\/strong> \u2018We have found that information reaches participants faster and more efficiently. This allows us to communicate short-term actions and changes much better, which increases the success of our events. At the same time, Polario’s SCM Event App has enabled us to significantly reduce paper consumption, which makes an important contribution to our sustainability goals.\u2019<\/em><\/p>

Did Polario’s SCM Event App help to increase participant engagement?<\/h3>

Malte Oberl\u00e4nder:<\/strong> \u2018Yes, definitely. The option to create personalised agendas was very well received. Although we didn’t have a direct networking function before, we are planning to add this for future events in order to further promote engagement. This includes features such as participant lists, which make it easier for users to network and engage in targeted exchanges with other participants.\u2019<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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