{"id":36189,"date":"2024-04-25T14:16:41","date_gmt":"2024-04-25T12:16:41","guid":{"rendered":"https:\/\/polario.app\/how-to-effectively-calculate-the-roi-of-an-employee-app\/"},"modified":"2026-09-02T16:02:14","modified_gmt":"2026-09-02T14:02:14","slug":"how-to-effectively-calculate-the-roi-of-an-employee-app","status":"publish","type":"post","link":"https:\/\/polario.app\/en\/how-to-effectively-calculate-the-roi-of-an-employee-app\/","title":{"rendered":"Calculating the ROI of an employee app: formula, KPIs and example"},"content":{"rendered":"\t\t
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An employee app can disseminate information more quickly, reduce the number of enquiries and provide staff with mobile access to knowledge or internal services. However, whether this results in a financial benefit cannot be determined solely by looking at downloads, logins or \u2018likes\u2019. To build a robust business case, companies must consider the total costs, measurable changes and the actual attributable benefits as a whole. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In short:<\/strong> The ROI of an employee app is calculated using the formula: (monetised benefits \u2013 total costs) \u00f7 total costs \u00d7 100<\/strong>. Costs include licensing, roll-out, integrations and internal operations. Benefits may arise from time saved, fewer manual processes or errors avoided. Reach and activity are important early indicators, but do not yet represent a financial return. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tHow cost-effective is your project? Work with us to assess costs, usage scenarios and measurable objectives. \t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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What does ROI mean in the context of an employee app?<\/h2>

ROI stands for Return on Investment<\/strong>. This key performance indicator compares the net financial return on an investment with its costs. An ROI of 25 per cent means that, after deducting all relevant costs, the net return amounts to 25 per cent of the investment. <\/p>

It is important to distinguish this from the total return. If the ROI is 25 per cent, the total monetised benefit is 1.25 times the costs. Accordingly, an ROI of 100 per cent does not mean that only the investment has been recouped, but that, in addition to the costs being covered, a net profit of the same amount has been generated. <\/p>

With an employee app, the formula is simple. The data underlying it is not. Communication, knowledge, processes and the employee experience often interact. It is therefore essential to document what changes have been observed, how they are assessed in financial terms, and what proportion can plausibly be attributed to the app. <\/p>

The formula for calculating the ROI of an employee app<\/h2>

ROI as a percentage = (total monetised benefits \u2013 total costs) \u00f7 total costs \u00d7 100<\/strong><\/p>

In addition, three further key figures are helpful:<\/p>