{"id":34186,"date":"2023-11-28T14:22:05","date_gmt":"2023-11-28T13:22:05","guid":{"rendered":"https:\/\/polario.app\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/"},"modified":"2026-02-04T21:14:29","modified_gmt":"2026-02-04T20:14:29","slug":"focus-on-internal-communication-secrets-of-success-and-proven-strategies","status":"publish","type":"post","link":"https:\/\/polario.app\/en\/focus-on-internal-communication-secrets-of-success-and-proven-strategies\/","title":{"rendered":"Internal communication: definition, goals, instruments &amp; practical examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34186\" class=\"elementor elementor-34186 elementor-34155\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1a99ead9 e-con-full e-flex e-con e-parent\" data-id=\"1a99ead9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7ed2ab elementor-widget elementor-widget-text-editor\" data-id=\"5d7ed2ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internal communication is the <strong>invisible nervous system of a company<\/strong> that ensures that everything runs smoothly. She is the link that ensures that everyone in the team is not only informed, but also committed. From the definition to the importance to the challenges &#8211; this article sheds light on the <strong>facets of internal communication strategies<\/strong>. We look at how digital and analog tools harmonize, how mistakes can be avoided and how success can be measured. With a practical view, enriched by concrete company examples, the article offers insights that every company can use to optimize its internal communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c2ecd elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"78c2ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp);\" role=\"img\" aria-label=\"thumbnail - checklist for improving internal communication.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tJetzt deine Mitarbeiter App erstellen \u2013 einfach, schnell, professionell.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tContact us now!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9f812 elementor-widget elementor-widget-text-editor\" data-id=\"dc9f812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Definition of internal communication<\/h2><p>According to the <strong>Gabler Business Dictionary<\/strong>, internal corporate communication describes a <strong>management task<\/strong> that supports the organization through targeted communication and behavioral measures. At an <strong>operational level<\/strong>, it includes the use of planned communication tools. Both in personal form and via media channels.  <\/p><p>A distinction is made here:<\/p><ul><li><strong>Structural internal communication<\/strong> along group, departmental or team structures<\/li><li><strong>Communication processes<\/strong> (direct or indirect, bilateral or multilateral)<\/li><li><strong>Communication flows<\/strong> such as <em>top-down<\/em>, <em>bottom-up<\/em> or <em>horizontal<\/em><\/li><\/ul><p>It also includes <strong>informal communication<\/strong>, i.e. unplanned conversations and the passing on of information, such as rumors or office grapevine.<\/p><p><em>Source: <a href=\"https:\/\/wirtschaftslexikon.gabler.de\/definition\/interne-kommunikation-52672\/version-275790\">Gabler Wirtschaftslexikon &#8211; Internal communication<\/a><\/em><\/p><h3><a name=\"_Toc206406232\"><\/a>Differentiation from external communication.<\/h3><p>While internal communication focuses on the <strong>exchange of information and knowledge within an organization<\/strong>, external communication is aimed at <strong>people and groups<\/strong> outside the company, including customers, business partners, investors, the media and the general public.<br>Both forms of communication are closely linked: Clear, consistent internal communication is a prerequisite for employees to represent the company authentically and uniformly to the outside world.<\/p><h3>Types of internal communication<\/h3><p>Internal communication can be categorized from different perspectives:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a3f25f7 e-flex e-con-boxed e-con e-child\" data-id=\"a3f25f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5479549 elementor-widget elementor-widget-text-editor\" data-id=\"5479549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. by direction<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472ed95 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"472ed95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Top-down:<\/b> Information flows from the company management to the employees.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Bottom-up:<\/b> Feedback and ideas come from the employees to the management level.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Horizontal:<\/b> Exchange between colleagues or different departments.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-934e01f e-flex e-con-boxed e-con e-child\" data-id=\"934e01f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e722c elementor-widget elementor-widget-text-editor\" data-id=\"50e722c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>2. by formality<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abb2c3 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8abb2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Formal: <\/b>Planned, structured communication via defined channels (e.g. intranet, e-mail newsletter, team meetings).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Informal:<\/b> Spontaneous, unplanned exchange, e.g. personal conversations, chat messages or conversations during breaks.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20990c1 e-flex e-con-boxed e-con e-child\" data-id=\"20990c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-977192c elementor-widget elementor-widget-text-editor\" data-id=\"977192c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>3. by medium<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be12d41 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"be12d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Analog:<\/b> Face-to-face discussions, print media, notices.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Digital:<\/b> Emails, video conferences, employee apps, social intranet.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db730d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4db730d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-blog-interne-kommunikation-leitfaden.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"polario blog - internal communication guide\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxNTgsInVybCI6Imh0dHBzOlwvXC9wb2xhcmlvLmFwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3RodW1ibmFpbC1ibG9nLWludGVybmUta29tbXVuaWthdGlvbi1sZWl0ZmFkZW4ud2VicCJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-blog-interne-kommunikation-leitfaden-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-34158\" alt=\"thumbnail - blog - internal communication guide\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-blog-interne-kommunikation-leitfaden-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-blog-interne-kommunikation-leitfaden.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f17be elementor-widget elementor-widget-text-editor\" data-id=\"f9f17be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Internal communication in the company: Why it is more important today than ever<\/h2><p>Internal communication is much more than just the flow of information between management and staff; it is a <strong>strategic success factor<\/strong> for every company. It creates a common understanding of goals and priorities, strengthens team cohesion and promotes an open corporate culture in which ideas, feedback and constructive dialog are a matter of course. <\/p><p>Particularly with regard to hybrid work, rapid market changes and digital transformation processes, well-functioning internal communication is the link that keeps everyone on the same level of knowledge and provides orientation. It ensures that employees are not only informed, but also <strong>actively involved<\/strong> and motivated. <\/p><p>A structured approach to <strong>internal corporate communication<\/strong> increases transparency, efficiency and commitment in the long term.<\/p><h3>Measurably increase employee loyalty through communication<\/h3><p>Transparent, respectful employee communication conveys security and trust. Employees who feel heard and included identify more strongly with the company and are more motivated to give their best. This has a direct impact on productivity and loyalty and also reduces staff turnover.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1bb14 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ab1bb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-35343 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-career-development-opportunities tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-corporate-success tag-digital-transformation tag-effective-leadership tag-efficiency tag-employee-apps tag-employee-engagement tag-employee-loyalty tag-employee-motivation tag-employee-retention tag-employee-satisfaction tag-employer-branding-en tag-fair-compensation tag-innovative-strength tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-onboarding-process tag-open-communication tag-productivity-increase tag-professional-development tag-recognition-in-the-workplace tag-recruitment-process tag-reduce-fluctuation tag-staff-turnover tag-strengthen-loyalty tag-success-factors tag-talent-retention tag-team-structure tag-transparency tag-work-life-balance-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/5-key-factors-for-successful-employee-retention\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"7750\" height=\"4359\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/01\/Beitragsbild-5-Tipps-zur-Mitarbeiterbindung-2.webp\" class=\"attachment-full size-full wp-image-35346\" alt=\"5 Tipps zur Mitarbeiterbindung\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/01\/Beitragsbild-5-Tipps-zur-Mitarbeiterbindung-2.webp 7750w, https:\/\/polario.app\/wp-content\/uploads\/2024\/01\/Beitragsbild-5-Tipps-zur-Mitarbeiterbindung-2-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2024\/01\/Beitragsbild-5-Tipps-zur-Mitarbeiterbindung-2-1536x864.webp 1536w, https:\/\/polario.app\/wp-content\/uploads\/2024\/01\/Beitragsbild-5-Tipps-zur-Mitarbeiterbindung-2-2048x1152.webp 2048w\" sizes=\"(max-width: 7750px) 100vw, 7750px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/5-key-factors-for-successful-employee-retention\/\" >\n\t\t\t\t5 key factors for successful employee retention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Focus on strong employee retention: Increase productivity &amp; reduce staff turnover with proven employee retention strategies.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/5-key-factors-for-successful-employee-retention\/\" aria-label=\"Read more about 5 key factors for successful employee retention\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910a13f elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"910a13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp);\" role=\"img\" aria-label=\"thumbnail - checklist for improving internal communication.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tErleben Sie live, wie Sie interne Kommunikation mit der Polario App klar, effizient und messbar gestalten.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae32b79 elementor-widget elementor-widget-text-editor\" data-id=\"ae32b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Promoting corporate culture and conveying values<\/h3><p>Corporate values only remain alive if they are communicated and exemplified in everyday life. Internal communication helps to convey these values and <strong>create a culture<\/strong> in which everyone pulls in the same direction. This is particularly important in growing or decentralized organizations where face-to-face encounters are becoming rarer.  <\/p><h3>Accelerating knowledge transfer and innovation<\/h3><p>Open communication channels enable knowledge to be shared quickly, silos to be broken down and ideas to be developed further. <u>Companies<\/u> that actively promote internal exchange react more quickly to changes and <strong>develop innovative<\/strong> solutions. This is a <strong>decisive competitive advantage<\/strong>, especially in dynamic markets. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1560ce animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c1560ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-ziele-der-internen-kommunikation.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"polario blog - goals of internal communication\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQyNDEsInVybCI6Imh0dHBzOlwvXC9wb2xhcmlvLmFwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3RodW1ibmFpbC16aWVsZS1kZXItaW50ZXJuZW4ta29tbXVuaWthdGlvbi53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-ziele-der-internen-kommunikation-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-44241\" alt=\"thumbnail - objectives of internal communication\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-ziele-der-internen-kommunikation-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-ziele-der-internen-kommunikation-1536x864.webp 1536w, https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/thumbnail-ziele-der-internen-kommunikation.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cf127 elementor-widget elementor-widget-text-editor\" data-id=\"b4cf127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Goals of internal communication<\/h2><p>For internal communication to be effective, it is not enough to simply disseminate information on a regular basis. It is crucial to clearly define the goal of each communication. Is the aim to provide guidance, support change or strengthen commitment? Without this clarity, measures remain arbitrary and their impact is difficult to measure.   <\/p><p>In practice, the objectives of internal communication vary depending on the company situation, target group and phase. Information transfer, employee retention, cultural development and change support each place different demands on content, tone and channels. <\/p><p>The in-depth article &#8220;<a href=\"https:\/\/polario.app\/en\/goals-of-internal-communication\/\">Internal communication objectives in detail&#8221;<\/a> systematically examines these objectives. It shows what objectives internal communication can pursue, how they can be distinguished from one another, and how companies can tailor their communication measures to achieve them. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a531c8f elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"a531c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49295 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/goals-of-internal-communication\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"756\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele.webp\" class=\"attachment-full size-full wp-image-49294\" alt=\"Photorealistic business scenario in a modern corporate environment. Several employees of different roles and age groups are standing and sitting together in a bright, contemporary office or meeting room. Some are working on laptops, others are using smartphones or tablets. Polario, abstract, blurred communication diagrams and KPI visualisations can be seen on a large screen in the background.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele.webp 1344w, https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-1-Interne-Kommunikation-Ziele-768x432.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/goals-of-internal-communication\/\" >\n\t\t\t\tGoals of internal communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Overview of internal communication goals: increasing engagement, sharing knowledge, supporting change, with practical examples and a checklist.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/goals-of-internal-communication\/\" aria-label=\"Read more about Goals of internal communication\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5378f07 elementor-widget elementor-widget-text-editor\" data-id=\"5378f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Challenges of internal communication<\/h2><p>Internal communication does not work solely on the basis of good intentions or modern tools. In practice, it faces a number of structural and organisational challenges that have a significant impact on its success. Digitalisation, flexible working models and an increasing density of information are changing the way employees perceive and process information.  <\/p><p>At the same time, demands for clarity, relevance and reliability are increasing. Different communication needs, hybrid working environments and a lack of personal contact increase the risk that information will be sent but not understood or accepted. <\/p><p>The following section presents the key <a href=\"https:\/\/polario.app\/en\/challenges-of-internal-communication\/\">challenges of internal communication<\/a> and the most common mistakes that occur in this context. Concrete examples are used to show how these stumbling blocks arise and what measures companies can take to counter them in a targeted manner. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c570de0 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"c570de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49298 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/challenges-of-internal-communication\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"768\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-2-Interne-Kommunikation-Herausforderungen.webp\" class=\"attachment-full size-full wp-image-49297\" alt=\"Photorealistic business photo in a modern office or hybrid working environment. Several employees are working at the same time, but visibly not in sync: one person is concentrating on a laptop with internal messages, another is scrolling on a smartphone, and a third appears irritated or questioning and is looking at a screen with conflicting information. Several disordered communication channels are displayed on a whiteboard or monitor in the background: email, chat, intranet, app, blurred and illegible. Various devices are lying on the table, e.g. smartphone case, marker, UI highlights. The scene conveys information overload, lack of coordination and coordination effort, but in a realistic, professional business context. Natural light, real people, slight tension in body language, no illustration, no symbolic image, no stock photo look, authentic corporate photography.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-2-Interne-Kommunikation-Herausforderungen.webp 1365w, https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-2-Interne-Kommunikation-Herausforderungen-768x432.webp 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/challenges-of-internal-communication\/\" >\n\t\t\t\tChallenges of internal communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>10 common mistakes in internal communication and how companies can avoid them, with practical tips for hybrid and digital working models.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/challenges-of-internal-communication\/\" aria-label=\"Read more about Challenges of internal communication\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b7f42 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"c8b7f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp);\" role=\"img\" aria-label=\"thumbnail - checklist for improving internal communication.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover how the Polario employee app consolidates information flows and reliably reaches employees.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef3a0f elementor-widget elementor-widget-text-editor\" data-id=\"4ef3a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Channels, formats &amp; tools for internal communication<\/h2><p>Once it is clear what goals internal communication is pursuing and what mistakes should be avoided, the focus shifts to operational implementation. It is not so much the individual content that determines success, but rather the question of how, in what form and with what tools communication takes place. <\/p><p>In practice, instruments, tools, channels and formats are often treated as synonymous. This lack of distinction leads to inefficient tool landscapes, redundant communication and excessive demands on employees. However, especially in complex organisations with hybrid working models, a clear communication architecture is crucial for conveying information in a targeted and comprehensible manner.  <\/p><p>The in-depth article &#8220;<a href=\"https:\/\/polario.app\/en\/channels-tools-and-formats-for-internal-communication\/\">Channels, formats and tools for internal communication<\/a>&#8221; systematically classifies these terms. It shows how they differ from one another, how they interact effectively and what criteria companies should use to select and structure their communication tools. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db2ccc elementor-grid-2 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3db2ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49307 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/channels-tools-and-formats-for-internal-communication\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"756\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-3-Interne-Kommunikation-Kanaele.webp\" class=\"attachment-full size-full wp-image-49306\" alt=\"Polario featured image \u2013 A realistic, high-quality office photo with a clear focus on internal communication channels. Several devices are placed side by side on a desk: a laptop, tablet and smartphone. The screens show different internal communication channels: email inbox, chat history, video conference, intranet homepage and an employee app. The scene deliberately shows parallel channels being used simultaneously to illustrate the diversity of channels and potential overload. No people in the foreground; the focus is on the channels themselves and their coexistence. Natural and professional lighting, modern office environment, realistic photography. No illustration style, no mock-up, no abstract graphics. Corporate, factual, credible, suitable for a B2B blog post on internal communication.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-3-Interne-Kommunikation-Kanaele.webp 1344w, https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-3-Interne-Kommunikation-Kanaele-768x432.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/channels-tools-and-formats-for-internal-communication\/\" >\n\t\t\t\tChannels, tools and formats for internal communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Which channels, formats and tools make internal communication effective? Structure, practical examples and checklist for companies. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/channels-tools-and-formats-for-internal-communication\/\" aria-label=\"Read more about Channels, tools and formats for internal communication\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37033 post type-post status-publish format-standard has-post-thumbnail hentry category-employee-app category-internal-communication category-know-how-en tag-bottom-up-communication tag-bulletin-board tag-chat-apps-en tag-communication-culture tag-communication-optimisation tag-communication-tools-en tag-company-app-en-3 tag-data-protection tag-digital-employee-platform tag-digital-transformation tag-digitalisation-communication tag-e-mail-en tag-employee-app tag-employee-app-functions tag-employee-communication-en tag-employee-magazine tag-employee-retention tag-employee-solution tag-extranet-en tag-feedback-en tag-gdpr-compliant tag-implement-employee-app tag-implementation-of-employee-app tag-increased-efficiency-through-employee-app tag-instant-messaging-en tag-internal-communication tag-internal-communication-channels tag-introduce-employee-app tag-meeting-en tag-mobile-intranet tag-new-work-en tag-new-work-communication tag-personal-discussions tag-professional-development tag-saas-en tag-social-intranet-en tag-software-as-a-service-en tag-technology-in-the-workplace tag-top-down-communication\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/employee-app-and-internal-communication-channels-in-comparison\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"3375\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/06\/Beitragsbild-IK-Kanaele-im-Vergleich.webp\" class=\"attachment-full size-full wp-image-36598\" alt=\"Mitarbeiter Apps und interne Kommuniktionskan\u00e4le im Vergleich\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/06\/Beitragsbild-IK-Kanaele-im-Vergleich.webp 6000w, https:\/\/polario.app\/wp-content\/uploads\/2024\/06\/Beitragsbild-IK-Kanaele-im-Vergleich-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2024\/06\/Beitragsbild-IK-Kanaele-im-Vergleich-1536x864.webp 1536w, https:\/\/polario.app\/wp-content\/uploads\/2024\/06\/Beitragsbild-IK-Kanaele-im-Vergleich-2048x1152.webp 2048w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/employee-app-and-internal-communication-channels-in-comparison\/\" >\n\t\t\t\tEmployee app and internal communication channels in comparison\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Comparison of internal communication channels: analyse the pros and cons to find the best solutions for your company.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/employee-app-and-internal-communication-channels-in-comparison\/\" aria-label=\"Read more about Employee app and internal communication channels in comparison\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183a2b7 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"183a2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsfaktoren-kpi.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"polario blog - internal communication - success factors &amp; KPIs\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxNjcsInVybCI6Imh0dHBzOlwvXC9wb2xhcmlvLmFwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3BpY3R1cmUtYmxvZy1pbnRlcm5lLWtvbW11bmlrYXRpb24tZXJmb2xnc2Zha3RvcmVuLWtwaS53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsfaktoren-kpi-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-34167\" alt=\"picture - blog - internal communication - success factors &amp; KPIs\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsfaktoren-kpi-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsfaktoren-kpi.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cf91c elementor-widget elementor-widget-text-editor\" data-id=\"a9cf91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Internal communication KPIs: engagement, reach, relevance<\/h2><p>Good internal communication is not only demonstrated by the publication of content or the use of modern tools. The decisive factor is whether messages are actually noticed, understood and lead to interaction or behaviour. Without measurable criteria, internal communication remains difficult to control and its contribution to the success of the company invisible.  <\/p><p>Many organisations rely on subjective impressions or individual observations when evaluating their communications. As a result, potential for optimisation remains untapped and measures can hardly be compared or further developed. However, especially in complex communications landscapes with multiple channels, it is necessary to distinguish between impact and mere effort.  <\/p><p>The in-depth article &#8220;<a href=\"https:\/\/polario.app\/en\/internal-communication-kpis-engagement-reach-relevance\/\">Internal Communication KPIs: Engagement, Reach, Relevance<\/a>&#8221; shows which metrics companies can use to measure the quality and effectiveness of their internal communication. It explains which KPIs are useful, how they are collected and how they can be used to continuously optimise content, formats and channels. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecd12c elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"fecd12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49304 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/internal-communication-kpis-engagement-reach-relevance\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"756\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-4-Interne-Kommunikation-KPIs.webp\" class=\"attachment-full size-full wp-image-49303\" alt=\"Polario featured image \u2013 A realistic, high-quality office photo with a clear focus on internal communication channels. Several devices are laid out side by side on a desk: a laptop, tablet and smartphone. The screens show different internal communication channels: email inbox, chat history, video conference, intranet homepage and an employee app. The scene deliberately shows parallel channels being used simultaneously to illustrate the diversity of channels and potential overload. There are no people in the foreground; the focus is on the channels themselves and their coexistence.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-4-Interne-Kommunikation-KPIs.webp 1344w, https:\/\/polario.app\/wp-content\/uploads\/2026\/01\/Polario-Beitragsbild-Hub-Cluster-4-Interne-Kommunikation-KPIs-768x432.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/internal-communication-kpis-engagement-reach-relevance\/\" >\n\t\t\t\tInternal communication KPIs: engagement, reach, relevance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Making internal communication measurable. Key KPIs for engagement, reach and relevance, including practical examples and a checklist. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/internal-communication-kpis-engagement-reach-relevance\/\" aria-label=\"Read more about Internal communication KPIs: engagement, reach, relevance\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efff0a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9efff0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsgeschichten.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"polario blog - internal communication - success stories\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxNjksInVybCI6Imh0dHBzOlwvXC9wb2xhcmlvLmFwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3BpY3R1cmUtYmxvZy1pbnRlcm5lLWtvbW11bmlrYXRpb24tZXJmb2xnc2dlc2NoaWNodGVuLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsgeschichten-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-34169\" alt=\"picture - blog - internal communication - success stories\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsgeschichten-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2023\/11\/picture-blog-interne-kommunikation-erfolgsgeschichten.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18da944 elementor-widget elementor-widget-text-editor\" data-id=\"18da944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Improve internal communication: 9 steps for companies<\/h2><p>Many companies know that their internal communication could be improved, but the path from recognition to concrete implementation often remains unclear. Individual measures are introduced, new tools are tested or additional content is created without an overarching plan behind them. The result is selective improvements, but no lasting effect.  <\/p><p>Effective internal communication does not result from individual actions, but from a systematic approach. It begins with an honest assessment of the current situation, defines clear goals and responsibilities, and develops a suitable channel and tool mix based on this. It is also crucial that measures do not remain static, but are regularly reviewed and further developed.  <\/p><p>The in-depth article &#8220;<a href=\"https:\/\/polario.app\/en\/improve-internal-communication-9-steps-for-companies\/\">Improving internal communication: 9 steps for companies<\/a>&#8221; describes this process step by step. It provides practical examples of how organisations can analyse their internal communication in a structured manner, build it up in a targeted way and continuously optimise it, from the current analysis to the data-based KPI review. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccc4e4 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"5ccc4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49301 post type-post status-publish format-standard has-post-thumbnail hentry category-know-how-en tag-bettenrid-en tag-communication-strategies tag-communication-tools tag-continuous-adaptation tag-corporate-culture-en tag-digital-transformation tag-efficiency tag-employee-apps tag-employee-retention tag-interactive-media tag-internal-communication tag-internal-communication-formats tag-kpis-en tag-professional-development tag-success-factors tag-transparency tag-volkswagen-otlg-en\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/improve-internal-communication-9-steps-for-companies\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"756\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/02\/Polario-Beitragsbild-Hub-Cluster-5-Interne-Kommunikation-9-Schritte-fuer-Unternehmen.webp\" class=\"attachment-full size-full wp-image-49300\" alt=\"Polario featured image \u2013 A realistic, high-quality photo from a modern corporate environment. Several employees are sitting together at a large table in a bright meeting room. On the table are printed notes, a tablet and an open notebook with visible diagrams, checklists and to-do lists.\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2026\/02\/Polario-Beitragsbild-Hub-Cluster-5-Interne-Kommunikation-9-Schritte-fuer-Unternehmen.webp 1344w, https:\/\/polario.app\/wp-content\/uploads\/2026\/02\/Polario-Beitragsbild-Hub-Cluster-5-Interne-Kommunikation-9-Schritte-fuer-Unternehmen-768x432.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Know-how<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/improve-internal-communication-9-steps-for-companies\/\" >\n\t\t\t\tImprove internal communication: 9 steps for companies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Improve internal communication in 9 steps. From analysis to goals to KPIs. Practical with examples, checklists and implementation tips.  <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/improve-internal-communication-9-steps-for-companies\/\" aria-label=\"Read more about Improve internal communication: 9 steps for companies\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b398da4 elementor-grid-2 elementor-posts--align-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b398da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39385 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-use-case category-use-case-en tag-administration-and-route-network tag-bus-transport-magdeburg tag-digital-operating-instructions tag-digital-workflows tag-document-management tag-employee-app-en tag-employee-directory tag-interdepartmental-cooperation tag-internal-communication tag-local-transport-magdeburg tag-magdeburg-tramway tag-magdeburger-verkehrsbetriebe-en tag-magdeburger-verkehrsbetriebe-app-en tag-magdeburger-verkehrsbetriebe-employee-app tag-mobile-communication tag-mvb-en tag-mvb-app-en tag-mvb-bus-en tag-mvb-employee-app tag-mvb-employee-app-polario tag-mvb-railway tag-mvb-route-network tag-mvb-stops tag-public-transport-magdeburg tag-reduce-information-silos tag-self-service-for-employees tag-timetable-information-magdeburg tag-transport-service-communication tag-transport-service-portal-integration\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/mvb-employee-app\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"6506\" height=\"3660\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/11\/MVB_Bushof_00426.webp\" class=\"attachment-full size-full wp-image-38869\" alt=\"\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2024\/11\/MVB_Bushof_00426.webp 6506w, https:\/\/polario.app\/wp-content\/uploads\/2024\/11\/MVB_Bushof_00426-768x432.webp 768w, https:\/\/polario.app\/wp-content\/uploads\/2024\/11\/MVB_Bushof_00426-1536x864.webp 1536w, https:\/\/polario.app\/wp-content\/uploads\/2024\/11\/MVB_Bushof_00426-2048x1152.webp 2048w\" sizes=\"(max-width: 6506px) 100vw, 6506px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Use Case<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/mvb-employee-app\/\" >\n\t\t\t\tMVB Employee App\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>At Magdeburger Verkehrsbetriebe, Polario connects employees in real time, increases efficiency and saves time &#8211; digitally and sustainably!<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/mvb-employee-app\/\" aria-label=\"Read more about MVB Employee App\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8592 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-use-case category-use-case-en tag-community-en tag-company-en tag-handy-app-en tag-otlg-en tag-polario-en-2\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/polario.app\/en\/otlg-employee-app\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/polario.app\/wp-content\/uploads\/2021\/10\/thumbnail-otlg-use-case.webp\" class=\"attachment-full size-full wp-image-27292\" alt=\"thumbnail - otlg use case\" srcset=\"https:\/\/polario.app\/wp-content\/uploads\/2021\/10\/thumbnail-otlg-use-case.webp 800w, https:\/\/polario.app\/wp-content\/uploads\/2021\/10\/thumbnail-otlg-use-case-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Use Case<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/polario.app\/en\/otlg-employee-app\/\" >\n\t\t\t\tOTLG Employee App \u2013 the digital success story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn more about contemporary employee communication for manufacturing-related companies, using the OTLG employee App as an example.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/polario.app\/en\/otlg-employee-app\/\" aria-label=\"Read more about OTLG Employee App \u2013 the digital success story\" tabindex=\"-1\" >\n\t\t\tRead -&gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3cb85 elementor-widget elementor-widget-text-editor\" data-id=\"1a3cb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Digitising internal communication: Trends, Hybrid Work &amp; AI<\/h2><p>Today, internal communication is not only tasked with conveying information, but must also keep pace with the conditions of a digitalised working world. Hybrid working models, mobile target groups and rising expectations in terms of speed and personalisation are fundamentally changing how communication is organised and experienced. <\/p><p>Traditional, highly analogue communication approaches quickly reach their limits. They are often too slow, not sufficiently scalable and have limited reach, especially among non-desk workers. At the same time, digital platforms, automation and the use of artificial intelligence are creating new opportunities to make internal communication more efficient, relevant and measurable.  <\/p><p>The in-depth article &#8220;<a href=\"https:\/\/polario.app\/en\/digitising-internal-communication-trends-hybrid-work-ai\/\">Digitising internal communication: trends, hybrid work and AI<\/a>&#8221; shows how companies can actively shape this change. It classifies current developments, explains the role of employee apps as a central interface and provides an outlook on how automation and AI will shape internal communication in the future. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa638ac elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above animated-slow cta elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"aa638ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/polario.app\/en\/contact\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/polario.app\/wp-content\/uploads\/2025\/08\/thumbnail-checkliste-interne-kommunikation-verbessern.webp);\" role=\"img\" aria-label=\"thumbnail - checklist for improving internal communication.\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFrom hybrid teams to non-desk workers, Polario supports you in implementation.\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tContact Sales\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">\n\t\t\t\t\tPolario\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e43657 elementor-widget elementor-widget-text-editor\" data-id=\"5e43657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Downloadable PDF checklist<\/h2><p>Turn theory into practice: our <strong>checklist for better internal communication<\/strong> clearly summarises all the important steps from this guide, with clear to-dos that you can realise immediately.<\/p><p>\ud83d\udd87 Get your free PDF now and start optimising right away!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a6a15 elementor-align-center elementor-tablet-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"62a6a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/polario.app\/en\/checkliste-interne-kommunikation-verbessern-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download \u2018Checklist - Internal communication\u2019<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9019be9 e-flex e-con-boxed e-con e-parent\" data-id=\"9019be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3827963 elementor-widget elementor-widget-heading\" data-id=\"3827963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions (FAQ)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac72400 elementor-widget elementor-widget-n-accordion\" data-id=\"ac72400\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1800\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1800\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is internal communication? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" role=\"region\" aria-labelledby=\"e-n-accordion-item-1800\" class=\"elementor-element elementor-element-88509c3 e-con-full e-flex e-con e-child\" data-id=\"88509c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d561c elementor-widget elementor-widget-text-editor\" data-id=\"c1d561c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internal communication encompasses all planned and unplanned information and exchange processes within a company. This includes formal channels such as the intranet, employee apps and email, but also informal conversations between colleagues. The aim is to disseminate information efficiently, promote collaboration and strengthen a positive corporate culture.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1801\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1801\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the goals of internal communication? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" role=\"region\" aria-labelledby=\"e-n-accordion-item-1801\" class=\"elementor-element elementor-element-1e425aa e-con-full e-flex e-con e-child\" data-id=\"1e425aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196f598 elementor-widget elementor-widget-text-editor\" data-id=\"196f598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important objectives are the rapid and reliable distribution of information, the promotion of transparency, the increase in employee commitment and satisfaction, the exchange of knowledge and the support of change processes. Good internal communication contributes directly to the company&#8217;s success. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1802\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1802\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What instruments are available? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" role=\"region\" aria-labelledby=\"e-n-accordion-item-1802\" class=\"elementor-element elementor-element-d79e89a e-con-full e-flex e-con e-child\" data-id=\"d79e89a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca65ba0 elementor-widget elementor-widget-text-editor\" data-id=\"ca65ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most common tools include <strong>digital tools<\/strong> such as email, chat programs, intranet, video conferences and employee apps as well as <strong>analogue formats<\/strong> such as notices, face-to-face meetings or company meetings. Each tool has its own strengths and the right choice depends on the target group, content and communication objective. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1803\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1803\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can internal communication be improved? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" role=\"region\" aria-labelledby=\"e-n-accordion-item-1803\" class=\"elementor-element elementor-element-d7a4ef4 e-con-full e-flex e-con e-child\" data-id=\"d7a4ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1350e elementor-widget elementor-widget-text-editor\" data-id=\"8a1350e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies should regularly analyse the status quo, set clear goals and select suitable channels. It is important to establish an open feedback culture, prepare content for specific target groups and strategically plan the use of digital tools. Use the <a href=\"https:\/\/polario.app\/en\/checkliste-interne-kommunikation-verbessern-2\/\"><strong>internal communication checklist<\/strong><\/a> as a starting point.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1804\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1804\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Are there examples of internal communication in regulated environments? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" role=\"region\" aria-labelledby=\"e-n-accordion-item-1804\" class=\"elementor-element elementor-element-da77178 e-con-full e-flex e-con e-child\" data-id=\"da77178\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9f8eb elementor-widget elementor-widget-text-editor\" data-id=\"4b9f8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Magdeburger Verkehrsbetriebe (MVB)<\/strong> is a good example: before the introduction of an employee app, the flow of information between the <strong>transport service, control centre and administration <\/strong>was fragmented. Today, the app serves as a <strong>centralised, audit-friendly channel<\/strong> &#8211; with target group-specific push notifications (e.g. shift\/safety updates), documented delivery\/reading confirmation, roles and rights concept and a stored set of rules\/documents. The result: <strong>faster, traceable communication<\/strong>, even for non-desk workers, and fewer coordination errors in shift operations.   <\/p><p>You can find more information on this in our <a href=\"https:\/\/polario.app\/en\/mvb-employee-app\/\">use case for the MVB employee app.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is internal communication?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Internal communication encompasses all planned and unplanned information and exchange processes within a company. This includes formal channels such as the intranet, employee apps and email, but also informal conversations between colleagues. 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